BRANDING
Apple Slice Rebrand
The brief for this project was to modernize the classic Pepsi Apple Slice identity for a contemporary audience. I redesigned the can with a bright green body and a bold vertical "slice" wordmark in navy and silver, so the name stands out from across a shelf. From there, I built a small campaign around it.. I wanted the can to feel fresh with the splash and apple. "Just Juice It" places the can in an everyday scene with friends at a skatepark. I chose this setting because I see them as the strongest target audience for the relaunch, and showing the drink as part of their lifestyle makes the brand feel relatable instead of just nostalgic.
The Grill Identity
I redesigned the menu for The Grill in InDesign. Their old menu ran several pages, so I cut it down to one card that's quicker to read when you're ordering. I organized everything into clear sections with gold divider lines so your eye can jump straight to what you're looking for. The black background with bold yellow type gives the menu a strong, diner style look that matches the feel of the restaurant, and keeping everything on one card means customers can see all their options at a glance.
Terra Core Campaign
This was a social media ad campaign. I wanted the ads to be clean and easy to understand, with the focus on sustainability. I used warm, golden-hour lighting to make clean energy feel hopeful and inviting rather than technical. The headline "The Future Is in Your Hands" speaks directly to the viewer, and the tagline "Sustainable power for a grounded world" connects back to the Terra Core name. I generated the base imagery in Midjourney, then brought it into Photoshop to refine the image and add the type and logo.
